The effect of attitude, subjective norm and perceived behaviour control towards intention of muslim youth at public universities in Kelantan to consume halal labelled chocolate bar product
Halal products which have been certified by JAKIM are safe to be consumed by the consumers. The objective of this research was to determine the effect of attitude, subjective norm and perceived behaviour control towards intention of Muslim youth at public universities in Kelantan to consume halal la...
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Main Authors: | Nursalwani Muhamad, Zul Ariff Abdul Latiff |
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Format: | Non-Indexed Article |
Published: |
2017
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Online Access: | http://discol.umk.edu.my/id/eprint/8358/ http://www.cscanada.net/index.php/css/article/view/9278/pdf |
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