The effect of attitude, subjective norm and perceived behaviour control towards intention of muslim youth at public universities in Kelantan to consume halal labelled chocolate bar product

Halal products which have been certified by JAKIM are safe to be consumed by the consumers. The objective of this research was to determine the effect of attitude, subjective norm and perceived behaviour control towards intention of Muslim youth at public universities in Kelantan to consume halal la...

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Bibliographic Details
Main Authors: Nursalwani Muhamad, Zul Ariff Abdul Latiff
Format: Non-Indexed Article
Published: 2017
Online Access:http://discol.umk.edu.my/id/eprint/8358/
http://www.cscanada.net/index.php/css/article/view/9278/pdf
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