Consumers’ perception, awareness and acceptance of dark chocolate effect consumer buying dark chocolate
Consumers make purchases in order to satisfy their needs and wants. The wealth of products and services produced in a country make the country economy strong. Dark Chocolate is one of it. This study aims to examine factors which influence the buyers to buy Dark Chocolate. Factors examined include pe...
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| Format: | Undergraduate Final Project Report |
| Published: |
2011
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| Online Access: | http://discol.umk.edu.my/id/eprint/5455/ |
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