The effect of attitude, subjective norm and perceived behaviour control towards intention of muslim youth at public universities in Kelantan to consume halal labelled chocolate bar product
Halal products which have been certified by JAKIM are safe to be consumed by the consumers. The objective of this research was to determine the effect of attitude, subjective norm and perceived behaviour control towards intention of Muslim youth at public universities in Kelantan to consume halal la...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Non-Indexed Article |
| Published: |
2017
|
| Online Access: | http://discol.umk.edu.my/id/eprint/8358/ http://www.cscanada.net/index.php/css/article/view/9278/pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| id |
my.umk.eprints.8358 |
|---|---|
| record_format |
eprints |
| spelling |
my.umk.eprints.83582022-05-23T10:27:03Z http://discol.umk.edu.my/id/eprint/8358/ The effect of attitude, subjective norm and perceived behaviour control towards intention of muslim youth at public universities in Kelantan to consume halal labelled chocolate bar product Nursalwani Muhamad Zul Ariff Abdul Latiff Halal products which have been certified by JAKIM are safe to be consumed by the consumers. The objective of this research was to determine the effect of attitude, subjective norm and perceived behaviour control towards intention of Muslim youth at public universities in Kelantan to consume halal labelled chocolate bar product. This study used a cross sectional study with a survey method via questionnaire. This study involved 334 Muslim youths in public universities, Kelantan that were chosen by a simple random sampling technique. The results show that there were significant difference and a strong positive relationship between the attitude, subjective norm and perceived behavioural control with the intention to consume halal labelled chocolate bar product. 2017 Non-Indexed Article NonPeerReviewed Nursalwani Muhamad and Zul Ariff Abdul Latiff (2017) The effect of attitude, subjective norm and perceived behaviour control towards intention of muslim youth at public universities in Kelantan to consume halal labelled chocolate bar product. Canadian Social Science, 13 (2). pp. 43-48. ISSN 1923-6697 http://www.cscanada.net/index.php/css/article/view/9278/pdf |
| institution |
Universiti Malaysia Kelantan |
| building |
Perpustakaan Universiti Malaysia Kelantan |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Malaysia Kelantan |
| content_source |
UMK Institutional Repository |
| url_provider |
http://umkeprints.umk.edu.my/ |
| description |
Halal products which have been certified by JAKIM are
safe to be consumed by the consumers. The objective
of this research was to determine the effect of attitude,
subjective norm and perceived behaviour control
towards intention of Muslim youth at public universities
in Kelantan to consume halal labelled chocolate bar
product. This study used a cross sectional study with a
survey method via questionnaire. This study involved
334 Muslim youths in public universities, Kelantan that
were chosen by a simple random sampling technique.
The results show that there were significant difference
and a strong positive relationship between the attitude,
subjective norm and perceived behavioural control with
the intention to consume halal labelled chocolate bar
product. |
| format |
Non-Indexed Article |
| author |
Nursalwani Muhamad Zul Ariff Abdul Latiff |
| spellingShingle |
Nursalwani Muhamad Zul Ariff Abdul Latiff The effect of attitude, subjective norm and perceived behaviour control towards intention of muslim youth at public universities in Kelantan to consume halal labelled chocolate bar product |
| author_facet |
Nursalwani Muhamad Zul Ariff Abdul Latiff |
| author_sort |
Nursalwani Muhamad |
| title |
The effect of attitude, subjective norm and perceived behaviour control
towards intention of muslim youth at public universities in Kelantan to
consume halal labelled chocolate bar product |
| title_short |
The effect of attitude, subjective norm and perceived behaviour control
towards intention of muslim youth at public universities in Kelantan to
consume halal labelled chocolate bar product |
| title_full |
The effect of attitude, subjective norm and perceived behaviour control
towards intention of muslim youth at public universities in Kelantan to
consume halal labelled chocolate bar product |
| title_fullStr |
The effect of attitude, subjective norm and perceived behaviour control
towards intention of muslim youth at public universities in Kelantan to
consume halal labelled chocolate bar product |
| title_full_unstemmed |
The effect of attitude, subjective norm and perceived behaviour control
towards intention of muslim youth at public universities in Kelantan to
consume halal labelled chocolate bar product |
| title_sort |
effect of attitude, subjective norm and perceived behaviour control
towards intention of muslim youth at public universities in kelantan to
consume halal labelled chocolate bar product |
| publishDate |
2017 |
| url |
http://discol.umk.edu.my/id/eprint/8358/ http://www.cscanada.net/index.php/css/article/view/9278/pdf |
| _version_ |
1763303972776443904 |
| score |
13.160551 |