Factors influencing consumer purchasing intention based on food labels
This is a paper that highlighted on factors that influence the intention of consumers to buy food product based on food labels. Food label consist of any written, printed or graphic information that represent on the package of the product or is exhibited near the food for the purpose of promoting th...
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| Main Authors: | , , |
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| Format: | Non-Indexed Article |
| Published: |
Canadian Research & Development Center of Sciences and Cultures
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/8440/ http://www.cscanada.net/index.php/ibm/article/view/8679 |
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