A study on the confidence level of international halal labelled products among Muslim consumers / Muhamad Radzi Rosly

• Main Author: Rosly, Muhamad Radzi
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Food industry and trade. Halal food industry. Certification; Malaysia; International trade; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/42017/1/42017.pdf; http://ir.uitm.edu.my/id/eprint/42017/

The objective of this research is to study the confidence level of International Halal labelled products among Muslim consumers in Malaysia. Researcher’s respondents came from government servants at Putrajaya who is Malay Muslim consumers as the sample. The respondents will also grouped under four c...