The antecedents of brand love toward starbucks in kuala lumpur
This study uses Starbucks as a case study to look at how consumer preference and brand loyalty are impacted by coffee quality. Research is also done into the elements that influence how healthful coffee is. Convenience, price equity, flavor, and customizability are all indicators of food quality. Hy...
Saved in:
Main Authors: | Nur Aisahtul Batrisyia Mohd Kasuhairi, Nur Al Aiman Mohd Firidaus, Nur Alya Hidayah Abdullah, Nur Alya Syahirah Shazli |
---|---|
Format: | Undergraduate Final Project Report |
Language: | English |
Published: |
2022
|
Online Access: | http://discol.umk.edu.my/id/eprint/13983/1/H13.pdf http://discol.umk.edu.my/id/eprint/13983/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Examining the customer experience towards brand loyalty: case study of Starbucks Kuching / Nurferahin Brahim
by: Brahim, Nurferahin
Published: (2016) -
Starbucks / Syahira Abdul Hamid
by: Abdul Hamid, Syahira
Published: (2022) -
Relationship between the usage of office technology and job satisfaction: a case of Berjaya Starbucks Coffee Company Sdn. Bhd., Kuala Lumpur/ Nur Fathiah Huda Ahmad
by: Huda Ahmad, Nur Fathiah
Published: (2016) -
Factors Influencing Purchase Intention of Starbucks
by: Yee, Cheng Pau, et al.
Published: (2014) -
Dulux, Starbucks anjur projek seni
by: Sinar Harian
Published: (2017)