Investigating the Moderating Effect of Social Media on the Relationship between Brand Architecture and Brand Love among Telecommunication Service Provider Users

• Main Authors: AL AMIRUL EIMER, RAMDZAN ALI, Asmaul Husna, Haris Fadzilah, SYAHRUL NIZAM, SALAM, NUR AQILAH HAZIRAH, MOHD ANIM, MUHAMMAD FAIRUZ, JAMIL, AMALINA, MURSHIDI, MOHD SAFWAN, RAMLI
• Format: Article
• Language: English
• Published: Journal of Chemical Health Risks 2024
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/44602/3/Investigating%20the%20Moderating%20Effect%20-%20Copy.pdf; http://ir.unimas.my/id/eprint/44602/; https://jchr.org/index.php/JCHR/article/view/4003

Branding can be defined as a set of tangible and intangible attributes that are designed to create awareness and identity, with the aim to build the reputation of a product, service, person, place and organization. In order to ensure that the customers are in “love” with the brand, organizations, pa...