The antecedents of brand love toward starbucks in kuala lumpur

• Main Authors: Nur Aisahtul Batrisyia Mohd Kasuhairi, Nur Al Aiman Mohd Firidaus, Nur Alya Hidayah Abdullah, Nur Alya Syahirah Shazli
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2022
• Online Access: http://discol.umk.edu.my/id/eprint/13983/1/H13.pdf; http://discol.umk.edu.my/id/eprint/13983/

This study uses Starbucks as a case study to look at how consumer preference and brand loyalty are impacted by coffee quality. Research is also done into the elements that influence how healthful coffee is. Convenience, price equity, flavor, and customizability are all indicators of food quality. Hy...