STARBUCKS : CATALYST TO HEDONISM AMONG STUDENTS TODAY?

Globalization of Starbucks (SBUX) has made it a branded coffeehouse across the globe that people all around the world are able to drink a cup of American coffee no matter where we are. People today are no longer drinking a cup of coffee to fulfill their need of caffeine but a cup of lifestyle and e...

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Bibliographic Details
Main Author: Ng, Iris Pei Vi
Format: E-LPTA
Language:English
Published: Universiti Malaysia Sarawak(UNIMAS) 2015
Subjects:
Online Access:http://ir.unimas.my/id/eprint/30551/1/STARBUCKS%3B%20CATALYST%20TO%20HEDONISM%20AMONG%20STUDENTS.pdf
http://ir.unimas.my/id/eprint/30551/
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