The impact of consumption value on consumer behaviour: A case study of halal-certified food supplies
Purpose: The purpose of this paper is to investigate the influence of halal concern as well as emotional and epistemic values on consumer behaviour in the choice and purchase of halal-certified food supplies. Design/methodology/approach: This study used a quantitative methodology of convenience samp...
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Main Authors: | Muhamed, Ariff Azly, Ab Rahman, Mohd Nizam, Mohd Hamzah, Firdaus, Che Mohd Zain, Che Rosmawati, Zailani, Suhaiza |
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Format: | Article |
Published: |
Emerald
2019
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Online Access: | http://eprints.um.edu.my/23952/ https://doi.org/10.1108/BFJ-10-2018-0692 |
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