The impact of consumption value on consumer behaviour: A case study of halal-certified food supplies

Purpose: The purpose of this paper is to investigate the influence of halal concern as well as emotional and epistemic values on consumer behaviour in the choice and purchase of halal-certified food supplies. Design/methodology/approach: This study used a quantitative methodology of convenience samp...

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Bibliographic Details
Main Authors: Muhamed, Ariff Azly, Ab Rahman, Mohd Nizam, Mohd Hamzah, Firdaus, Che Mohd Zain, Che Rosmawati, Zailani, Suhaiza
Format: Article
Published: Emerald 2019
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