What make intention halal food consumption? Study on Turkey’s consumers’ perspective

• Main Authors: Haque, A. K. M. Ahasanul, Tor-Kadioglu, Cansu, Md Humayun Kabir, Sardar
• Format: Article
• Language: English
• Published: Psychology and Education 2021
• Subjects: HF5001 Business. Business Administration; HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
• Online Access: http://irep.iium.edu.my/94993/7/94993_WHAT%20MAKE%20INTENTION%20HALAL%20FOOD.pdf; http://irep.iium.edu.my/94993/; http://psychologyandeducation.net/pae/index.php/pae/article/view/3962/3511

The study purposes to investigate the factors that influence Muslim consumers’ purchase behaviour on halal food products in Turkey. Based on the extended TPB model; halal food awareness among Muslim consumers, their religious level, social factors, intention to purchase and actual behaviour towa...