The impact of consumption value on consumer behaviour: A case study of halal-certified food supplies
Purpose: The purpose of this paper is to investigate the influence of halal concern as well as emotional and epistemic values on consumer behaviour in the choice and purchase of halal-certified food supplies. Design/methodology/approach: This study used a quantitative methodology of convenience samp...
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my.um.eprints.239522020-03-04T02:26:57Z http://eprints.um.edu.my/23952/ The impact of consumption value on consumer behaviour: A case study of halal-certified food supplies Muhamed, Ariff Azly Ab Rahman, Mohd Nizam Mohd Hamzah, Firdaus Che Mohd Zain, Che Rosmawati Zailani, Suhaiza BP Islam. Bahaism. Theosophy, etc HF Commerce TS Manufactures Purpose: The purpose of this paper is to investigate the influence of halal concern as well as emotional and epistemic values on consumer behaviour in the choice and purchase of halal-certified food supplies. Design/methodology/approach: This study used a quantitative methodology of convenience sampling to collect survey data from 1,550 Muslim respondents in Malaysia. It also employed multiple regressions by covariance-based structural equation modelling in the data analysis as well as in the validation of the proposed model. Findings: The empirical results showed that the importance of halal certification had the highest impact on consumer choice behaviour, particularly in the purchase of halal-certified food supplies. Also, epistemic and emotional values were both statistically significant in terms of their influence on the consumer decision-making process. Research limitations/implications: The results emphasize the importance of enhancing the hedonic (halal concern and emotional value) aspect as a way for the halal food industries to obtain an added value advantage for their products and services. Originality/value: This paper is the first to employ an empirical approach to consider the halal sentiment as a determinant of consumer purchasing behaviour in the context of halal-certified food supplies. © 2019, Emerald Publishing Limited. Emerald 2019 Article PeerReviewed Muhamed, Ariff Azly and Ab Rahman, Mohd Nizam and Mohd Hamzah, Firdaus and Che Mohd Zain, Che Rosmawati and Zailani, Suhaiza (2019) The impact of consumption value on consumer behaviour: A case study of halal-certified food supplies. British Food Journal, 121 (11). pp. 2951-2966. ISSN 0007-070X https://doi.org/10.1108/BFJ-10-2018-0692 doi:10.1108/BFJ-10-2018-0692 |
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BP Islam. Bahaism. Theosophy, etc HF Commerce TS Manufactures Muhamed, Ariff Azly Ab Rahman, Mohd Nizam Mohd Hamzah, Firdaus Che Mohd Zain, Che Rosmawati Zailani, Suhaiza The impact of consumption value on consumer behaviour: A case study of halal-certified food supplies |
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Purpose: The purpose of this paper is to investigate the influence of halal concern as well as emotional and epistemic values on consumer behaviour in the choice and purchase of halal-certified food supplies. Design/methodology/approach: This study used a quantitative methodology of convenience sampling to collect survey data from 1,550 Muslim respondents in Malaysia. It also employed multiple regressions by covariance-based structural equation modelling in the data analysis as well as in the validation of the proposed model. Findings: The empirical results showed that the importance of halal certification had the highest impact on consumer choice behaviour, particularly in the purchase of halal-certified food supplies. Also, epistemic and emotional values were both statistically significant in terms of their influence on the consumer decision-making process. Research limitations/implications: The results emphasize the importance of enhancing the hedonic (halal concern and emotional value) aspect as a way for the halal food industries to obtain an added value advantage for their products and services. Originality/value: This paper is the first to employ an empirical approach to consider the halal sentiment as a determinant of consumer purchasing behaviour in the context of halal-certified food supplies. © 2019, Emerald Publishing Limited. |
format |
Article |
author |
Muhamed, Ariff Azly Ab Rahman, Mohd Nizam Mohd Hamzah, Firdaus Che Mohd Zain, Che Rosmawati Zailani, Suhaiza |
author_facet |
Muhamed, Ariff Azly Ab Rahman, Mohd Nizam Mohd Hamzah, Firdaus Che Mohd Zain, Che Rosmawati Zailani, Suhaiza |
author_sort |
Muhamed, Ariff Azly |
title |
The impact of consumption value on consumer behaviour: A case study of halal-certified food supplies |
title_short |
The impact of consumption value on consumer behaviour: A case study of halal-certified food supplies |
title_full |
The impact of consumption value on consumer behaviour: A case study of halal-certified food supplies |
title_fullStr |
The impact of consumption value on consumer behaviour: A case study of halal-certified food supplies |
title_full_unstemmed |
The impact of consumption value on consumer behaviour: A case study of halal-certified food supplies |
title_sort |
impact of consumption value on consumer behaviour: a case study of halal-certified food supplies |
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Emerald |
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2019 |
url |
http://eprints.um.edu.my/23952/ https://doi.org/10.1108/BFJ-10-2018-0692 |
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1662755202299592704 |
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