Integrating social media marketing toward business performance and food truck business resiliency: a conceptual framework/ Hairul Nizwan Abd Majid ... [et al.]
Due to the rise of popularity of mobile food truck businesses and in line with the challenging food business realm, the efforts of improving the business performance and resiliency demand a more comprehensive view on the influence of its operational attributes towards customer acceptance. However, w...
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Main Authors: | Abd Majid, Hairul Nizwan, Mohd Zahari, Mohd Salehuddin, Jipiu, Lovelyna Benedict, Kutut, Mohd Zain, Bashir, Muhammad ‘Arif Aizat |
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Format: | Article |
Language: | English |
Published: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2022
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/68158/1/68158.pdf https://ir.uitm.edu.my/id/eprint/68158/ https://www.jthca.org/ |
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