The issues and challenges faced by Malay cuisine in the foreign market / Rahman Abdullah ... [et al.]

• Main Authors: Abdullah, Rahman, Arifin, Aniza, Samsudin, Azlina, Bachok, Sabaianah, Zahari, Harnizam
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2021
• Subjects: Market segmentation. Target marketing; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/69375/1/69375.pdf; https://ir.uitm.edu.my/id/eprint/69375/; https://myjms.mohe.gov.my/index.php/intelek

The traditional food of a culture in a society is continuously inherited from the old generation to the new generation. The traditional element is an in-depth understanding of the function of each material, techniques of preparation, and the practice in our daily cooking. This understanding in the f...