Integrating social media marketing toward business performance and food truck business resiliency: a conceptual framework/ Hairul Nizwan Abd Majid ... [et al.]

• Main Authors: Abd Majid, Hairul Nizwan, Mohd Zahari, Mohd Salehuddin, Jipiu, Lovelyna Benedict, Kutut, Mohd Zain, Bashir, Muhammad ‘Arif Aizat
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2022
• Subjects: Social aspects. Social marketing; Marketing; Electronic commerce; Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/68158/1/68158.pdf; https://ir.uitm.edu.my/id/eprint/68158/; https://www.jthca.org/

Due to the rise of popularity of mobile food truck businesses and in line with the challenging food business realm, the efforts of improving the business performance and resiliency demand a more comprehensive view on the influence of its operational attributes towards customer acceptance. However, w...