Integrating social media marketing toward business performance and food truck business resiliency: a conceptual framework/ Hairul Nizwan Abd Majid ... [et al.]

Due to the rise of popularity of mobile food truck businesses and in line with the challenging food business realm, the efforts of improving the business performance and resiliency demand a more comprehensive view on the influence of its operational attributes towards customer acceptance. However, w...

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Bibliographic Details
Main Authors: Abd Majid, Hairul Nizwan, Mohd Zahari, Mohd Salehuddin, Jipiu, Lovelyna Benedict, Kutut, Mohd Zain, Bashir, Muhammad ‘Arif Aizat
Format: Article
Language:English
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2022
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/68158/1/68158.pdf
https://ir.uitm.edu.my/id/eprint/68158/
https://www.jthca.org/
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