Experiential marketing influence on Customer Loyalty Behavior (CLB) of the hotel industry in Iran: Evaluating the mediating effects of relationship quality and customer delight / Bahareh Sadat Hosseini

• Main Author: Hosseini, Bahareh Sadat
• Format: Book Section
• Language: English
• Published: Institute of Graduate Studies, UiTM 2018
• Subjects: Marketing; Market segmentation. Target marketing; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/22033/1/ABS_BAHAREH%20SADAT%20HOSSEINI%20TDRA%20VOL%2014%20IGS%2018.pdf; http://ir.uitm.edu.my/id/eprint/22033/

This study aims to investigate the influence of experiential marketing on the notion of Customer Loyalty Behavior (CLB) of hotels in Iran. Customer Loyalty Behavior (CLB) is a priority for marketers especially in the hospitality industry as positive experiences that customers go through are likely t...