Social Media Influencer (SMI) restaurant reviews and students’ patronization decision / Abdul Malik Philip ... [et al.]

• Main Authors: Philip, Abdul Malik, Othman, Zulhan, Talib, Adi Hakim, Saiful Bakhtiar, Mohd Faeez, Kedin, Nor Adila
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024
• Subjects: Social networks; Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/97874/1/97874.pdf; https://ir.uitm.edu.my/id/eprint/97874/; https://www.jthca.org/

Social Media Influencers (or SMI) has access to a wide audience and they can persuade others by virtue of their authenticity and reach. While there is a significant link between SMI review and consumer purchase decision within the restaurant industry, it is unclear to what extent this finding would...