Exploring the potentials and impact of indigenous Ghanaian dishes in the restaurant sector within the hospitality industry / Akua Serwah, Derweanna Bah Simpong and Marlisa Abdul Rahim
The Ghanaian hospitality industry is far from fully exploring the potential of indigenous cuisines to spur the industry's growth. Therefore, the purpose of this paper is to formulate a new model and assess the performance of indigenous Ghanaian dishes in the hospitality industry based on the Kn...
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Main Authors: | Serwah, Akua, Simpong, Derweanna Bah, Abdul Rahim, Marlisa |
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Format: | Article |
Language: | English |
Published: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2022
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/68044/1/68044.pdf https://ir.uitm.edu.my/id/eprint/68044/ https://www.jthca.org/ |
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