Factors that influence fast food consumption behavior among hospitality students at Universiti Utara Malaysia Sintok, Kedah / Nur Syahirah Sahak & Nur Afif Nabilah Abu Bakar

• Main Authors: Sahak, Nur Syahirah, Abu Bakar, Afif Nabilah
• Format: Student Project
• Language: English
• Published: Faculty of Hotel and Tourism 2018
• Subjects: Nutrition. Foods and food supply; Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Food service; Restaurants, cafeterias, tearooms, etc.
• Online Access: http://ir.uitm.edu.my/id/eprint/25206/1/PPb_NUR%20SYAHIRAH%20SAHAK_NUR%20AFIF%20NABILAH%20ABU%20BAKAR%20T%20HM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/25206/

Fast food restaurant becomes wisely adopted in developing country including Malaysia. This is because the demand for fast food is increasing among Malaysian citizen that prefer eaten away from home. Fast food is a type of food that able to be prepared in a short time period and sell to the customer...