A dynamic framework for managing customer engagement on social media / Muhammad Khairul Adli Ahmadie
This article is about a multi-actor engagement viewpoint that leads to ongoing contacts beyond the organization's network and traditional and discrete interactions between the organization and a single consumer to the understanding of customer engagement on social media. For businesses of all s...
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Main Author: | Ahmadie, Muhammad Khairul Adli |
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Other Authors: | Jack, Suriani |
Format: | Book Section |
Language: | English |
Published: |
Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
2022
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/64742/1/64742.pdf https://ir.uitm.edu.my/id/eprint/64742/ |
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