The power of engagement: understanding active social media engagement and the impact on sales in the hospitality industry / Tasha Peter
The goal of this study is to learn about the most essential characteristics of active social media engagement among followers of a food and beverage sales company, as well as the impact of social media engagement rate on new product sales. The research shows that highly engaged social media posts im...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
2022
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/64737/1/64737.pdf https://ir.uitm.edu.my/id/eprint/64737/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|