The attributes of sustaining the fast food restaurants in Malaysia: a case of A&W / Nurul Shahariza Abu Hassan and Nurul Salwa Hedzir
Fast food restaurant in Malaysia have experienced high growth rates and have introduced more new products and services. The fast food companies such as A&W, McDonalds, Burger King, Kentucky Fried Chicken (KFC), Kenny Rogers Roasters, and Pizza Hut have been known among Malaysian and there are st...
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Main Authors: | Abu Hassan, Nurul Shahariza, Hedzir, Nurul Salwa |
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Format: | Student Project |
Language: | English |
Published: |
2014
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/55501/1/55501.pdf https://ir.uitm.edu.my/id/eprint/55501/ |
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