University students’ perception on the fast food industry service quality in Terengganu / Arma Mohd Faizal Abu Bakar…[et al.]

• Main Authors: Abu Bakar, Arma Mohd Faizal, Anuar, Jazira, Mohd Alias, Mohd Azuan, Mohamad, Tajulurrus
• Format: Article
• Language: English
• Published: Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Kampus Puncak Alam Campus 2017
• Subjects: Food industry and trade. Halal food industry. Certification
• Online Access: http://ir.uitm.edu.my/id/eprint/19474/1/6-12.pdf; http://ir.uitm.edu.my/id/eprint/19474/; https://www.jthca.org/

Foodservice business is one of the fastest growing segments of the hospitality industry. The same trend can be viewed in Terengganu where fast food restaurants or also known as quick service restaurants are popular among youth. This study investigates the perceptions of university students with rega...