Non-Muslim travelers influence in choosing halal food / Mazlina Mahdzar … [et al.]

• Main Authors: Mahdzar, Mazlina, Zainudin, Nur Aqila Izzatie, Abd Halim, Ummi Fadzillah, Afazal, Alia Fasha
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA 2021
• Subjects: Food industry and trade. Halal food industry. Certification; Halal food
• Online Access: https://ir.uitm.edu.my/id/eprint/53278/1/53278.pdf; https://ir.uitm.edu.my/id/eprint/53278/; https://myjms.mohe.gov.my

This study aims to examine the factors influencing non-Muslim travelers in choosing halal food in Malaysia. This study used judgmental sampling, and about 384 are randomly selected but only applicable to local non-Muslim travelers. Questionnaires were distributed to respondents at five Malay delicac...