Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]

• Main Authors: Mohammed Shaed, Hazirah, Zulkefli, Nurul Atiqah, Ngali, Norzaidah, Rahmat, Norazlina
• Format: Article
• Language: English
• Published: Faculty of Hotel and Management, Universiti Teknologi MARA, Puncak Alam Campus 2017
• Subjects: Food industry and trade. Halal food industry. Certification; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/19485/7/AJ_HAZIRAH%20MOHAMMED%20SHAED%20JTHCA%20B%2017.pdf; http://ir.uitm.edu.my/id/eprint/19485/; https://www.jthca.org/

The purpose of this paper is to provide a review on customer loyalty, specifically on price and service quality in the fast food restaurants. Customer loyalty is one of the essential aspects in determining the sustainability of business. Nevertheless, the number of empirical studies looking at the p...