A study on : the influences of promotions towards awareness of customer about Islamic banking / Asmaa’ Che Rahmat
The objective of this study is to examine the relationship between identifiable variables: advertisement, pricing strategy, and public relation and publicity with the level of awareness among customer. Besides that, this study is conducted by researcher to know the best predictor of sales promotion...
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Main Author: | Che Rahmat, Asmaa’ |
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Format: | Student Project |
Language: | English |
Published: |
2010
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Subjects: | |
Online Access: | http://ir.uitm.edu.my/id/eprint/44798/1/44798.pdf http://ir.uitm.edu.my/id/eprint/44798/ |
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