Consumer brandswitching behavior: evidence from Malaysian smartphone users / Quah Li Ling, Santhi Govindan and Ravindran Radhakrishnan
The flagship smartphone war switches battle grounds lead top brands vendor’s market share in Malaysia has declined. Furthermore, researchers found that Malaysians change their mobile phones more frequently than other technology devices. Therefore, there will be chances for smartphone users to switch...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/86409/1/86409.pdf https://ir.uitm.edu.my/id/eprint/86409/ https://e-ajuitmct.uitm.edu.my/v3/ |
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