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The effectiveness of the promotional tools in creating awareness to current and potential clients of Islamic Banking and Finance Institute Malaysia / Noor Nadirah Mohd Adam

This research is about a study of the effectiveness of the promotional tools in creating awareness to current and potential clients of IBFIM. These promotional tools which include direct marketing, advertising, publicity, sales promotion and personal selling are the factors that have been done by IB...

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Bibliographic Details
Main Author: Mohd Adam, Noor Nadirah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2008
Subjects:
Direct marketing. Multilevel marketing
Purchasing. Selling. Sales personnel. Sales executives
Promotions
Malaysia
Online Access:http://ir.uitm.edu.my/id/eprint/21064/1/PPb_NOOR%20NADIRAH%20MOHD%20ADAM%20M%20BM%2008_5.pdf
http://ir.uitm.edu.my/id/eprint/21064/
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http://ir.uitm.edu.my/id/eprint/21064/1/PPb_NOOR%20NADIRAH%20MOHD%20ADAM%20M%20BM%2008_5.pdf
http://ir.uitm.edu.my/id/eprint/21064/

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