Purchasing behaviour on halal food products during movement control order (MCO): quantitative evidence from covid-19 pandemic / Sharifah Zannierah Syed Marzuki … [et al.]

• Main Authors: Syed Marzuki, Sharifah Zannierah, Abdullah, Hasni, Ab. Halim, Roslilee, Buyong, Siti Zahrah, Zreik, Mohamad
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED) 2020
• Subjects: Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/43964/1/43964.pdf; http://ir.uitm.edu.my/id/eprint/43964/

Public health issue on Coronavirus Disease (COVID-19) does not hinder Muslim followers from maintaining their religious conformance to Islamic Dietary Law when purchasing for halal food. To them, only food deemed as halal is fit for consumption. This study uses descriptive analysis to investigate me...