The impact of E-Wom on Gen-Y purchasing decision / Atiqah Nabilah Mohd Noh
The purpose of this study is to identify the impact of electronic word of mouth (e-WOM) on generation y purchase decision. The characteristics of e-WOM among generation y were discussed in this research and also about online review, online reviewer and online review web site. The objectives of this...
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| Format: | Student Project |
| Language: | English |
| Published: |
2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/92639/1/92639.pdf https://ir.uitm.edu.my/id/eprint/92639/ |
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