Promotional activities in increasing sales by Ikhlas Consultant & Services, Skudai / Fifizilla Ahmad Sukaimi

• Main Author: Ahmad Sukaimi, Fifizilla
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2011
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Purchasing. Selling. Sales personnel. Sales executives; Promotions
• Online Access: http://ir.uitm.edu.my/id/eprint/24942/1/PPb_FIFIZILLA%20SUKAIMI%20M%20BM%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/24942/

Ikhlas Consultant & Services (ICS) is one of financial consultant company which promotes Takaful Ikhlas products. The issue statement to be discussed is promotion activities done by the company to increase sales as to achieve the higher sales targeted. The purpose of this study is to suggesting...