A study on : the influences of promotions towards awareness of customer about Islamic banking / Asmaa’ Che Rahmat

• Main Author: Che Rahmat, Asmaa’
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: Purchasing. Selling. Sales personnel. Sales executives; Promotions; Banking; Malaysia; Finance, Islamic
• Online Access: http://ir.uitm.edu.my/id/eprint/44798/1/44798.pdf; http://ir.uitm.edu.my/id/eprint/44798/

The objective of this study is to examine the relationship between identifiable variables: advertisement, pricing strategy, and public relation and publicity with the level of awareness among customer. Besides that, this study is conducted by researcher to know the best predictor of sales promotion...