'Their interesting pictures made me buy it’: exploring factors that influence Gen Y’s buying intention on Instagram / Tengku Elena Tengku Mahamad and Lucia Rivadeneira
For more than a decade, social media platforms have been used as a tool for small and medium enterprises (SMEs) to market their products and services. However, many SMEs still believe in traditional marketing. With the recent age of the coronavirus (COVID-19) pandemic that have disrupted the global...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Faculty of Communication and Media Studies, Universiti Teknologi MARA
2021
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| Online Access: | https://ir.uitm.edu.my/id/eprint/49489/1/49489.pdf https://ir.uitm.edu.my/id/eprint/49489/ https://forumkomunikasi.uitm.edu.my |
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