Factors influencing consumer purchase decision towards Peugeot car / Noor Haliza Abdul Rahman
The purpose of this study is to identify the factors influencing customer purchase decision toward Peugeot car and to investigate the relationship of the selected independent variable, price, quality, brand image and after sale service with dependent variables factor which is purchase decision. In o...
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Main Author: | Abdul Rahman, Noor Haliza |
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Format: | Student Project |
Language: | English |
Published: |
2013
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Subjects: | |
Online Access: | http://ir.uitm.edu.my/id/eprint/38137/1/38137.pdf http://ir.uitm.edu.my/id/eprint/38137/ |
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