Factors influencing consumer purchase decision towards Peugeot car / Noor Haliza Abdul Rahman

• Main Author: Abdul Rahman, Noor Haliza
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Automotive transportation; Consumer satisfaction; Purchasing. Selling. Sales personnel. Sales executives; Income and expenditure. Budget
• Online Access: http://ir.uitm.edu.my/id/eprint/38137/1/38137.pdf; http://ir.uitm.edu.my/id/eprint/38137/

The purpose of this study is to identify the factors influencing customer purchase decision toward Peugeot car and to investigate the relationship of the selected independent variable, price, quality, brand image and after sale service with dependent variables factor which is purchase decision. In o...