The effects of visual merchandising and price sensitivity on impulse purchase behaviour among young apparel shoppers in Bangladesh
The intense competition among apparel retail outlets in Bangladesh are on the rise. Due to the increasing number of these outlets, young consumers tend to differentiate the apparel products by visiting stores and compare prices with other outlets and end up with impulse purchase. The purpose of th...
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| Main Authors: | , , , , |
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| 格式: | Article |
| 语言: | English |
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Conscientia Beam
2020
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| 在线阅读: | http://irep.iium.edu.my/83140/1/83140_The%20effects%20of%20visual%20merchandising%20and%20price.pdf http://irep.iium.edu.my/83140/ http://www.conscientiabeam.com/pdf-files/eco/62/IJBEM-2020-7(3)-192-202.pdf |
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