Online purchasing behaviour among the younger generation / Cheong Su Ling and Susan Chin Tee Suan

The purpose of this study is to examine the online purchasing behaviour of the younger generation. A total of 300 people took part in this survey. It was found that a majority from the online shoppers are from the urban areas and that they purchase goods online at least once a month. Security issues...

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Bibliographic Details
Main Authors: Cheong, Su Ling, Chin, Susan Tee Suan
Format: Article
Language:English
Published: 2012
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/5930/2/5930.pdf
https://ir.uitm.edu.my/id/eprint/5930/
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