The impact of servicescape on patronage intention: Evidence from Arabic restaurants in Shah Alam / Muhammad Ashraaf Ahmad Razib
Intense competition in the business environment forces firms to look for ther best approach to attract and create patronage intention. Servicescape is a strategy used by many firms to maintain patronage intention. Good implementation of servicescape strategies will result in quality built between cu...
Saved in:
Main Author: | Ahmad Razib, Muhammad Ashraaf |
---|---|
Format: | Student Project |
Language: | English |
Published: |
Faculty of Business Management
2017
|
Online Access: | http://ir.uitm.edu.my/id/eprint/18478/1/PPb_MUHAMMAD%20ASHRAAF%20AHMAD%20RAZIB%20BM%2017_5.pdf http://ir.uitm.edu.my/id/eprint/18478/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Comparison between anti-slip socks and standard socks on agility performance / Ahmad Ashraaf Abd Malek
by: Abd Malek, Ahmad Ashraaf
Published: (2019) -
Effects of Servicescapes on Diner Satisfaction and Behavioral Intentions in Family Chain Restaurants
by: Goodarzirad, Bahar
Published: (2010) -
Mobile assisted mathematical equation solver using handwritten character recognition / Mohd Amir Ashraaf Amran
by: Amran, Mohd Amir Ashraaf
Published: (2017) -
Warmer thermos powered by power bank with self-stirring / Maria Martina Remond and Amirul Ashraaf Suhaimi
by: Remond, Maria Martina, et al.
Published: (2015) -
The relationship between restaurant ambience and customers’ satisfaction in Shah Alam Arabic Restaurants, Selangor
by: Omar, Muhamad Saufiyudin, et al.
Published: (2015)