The impact of servicescape on patronage intention: Evidence from Arabic restaurants in Shah Alam / Muhammad Ashraaf Ahmad Razib
Intense competition in the business environment forces firms to look for ther best approach to attract and create patronage intention. Servicescape is a strategy used by many firms to maintain patronage intention. Good implementation of servicescape strategies will result in quality built between cu...
Saved in:
Main Author: | |
---|---|
Format: | Student Project |
Language: | English |
Published: |
Faculty of Business Management
2017
|
Online Access: | http://ir.uitm.edu.my/id/eprint/18478/1/PPb_MUHAMMAD%20ASHRAAF%20AHMAD%20RAZIB%20BM%2017_5.pdf http://ir.uitm.edu.my/id/eprint/18478/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|