Exploring the relationship between customer’s experience and customers’ re-patronage intention
In the global competition nowadays, customer experience becomes a new focus for every business owner. Repeat customers are of paramount importance for it to ensures continuous business growth of the firm and hence, business profitability. The purpose of this study is to examine the relationship betw...
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| Main Authors: | , , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Faculty of Entrepreneurship and Business,UMK
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/8558/1/Conference%20Paper%2013%20%20ISEB%202015.pdf http://discol.umk.edu.my/id/eprint/8558/ |
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