The impact of servicescape on patronage intention: Evidence from Arabic restaurants in Shah Alam / Muhammad Ashraaf Ahmad Razib
Intense competition in the business environment forces firms to look for ther best approach to attract and create patronage intention. Servicescape is a strategy used by many firms to maintain patronage intention. Good implementation of servicescape strategies will result in quality built between cu...
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| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business Management
2017
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| Online Access: | http://ir.uitm.edu.my/id/eprint/18478/1/PPb_MUHAMMAD%20ASHRAAF%20AHMAD%20RAZIB%20BM%2017_5.pdf http://ir.uitm.edu.my/id/eprint/18478/ |
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