Consumer attitude towards mobile phone advertising acceptance in Kota Bharu / Nik Intan Balqish Jailani
The aim of this study is to examine the dimensions that may influence the consumer acceptance towards mobile advertising in Kota Bharu, Kelantan. There are three independent variables that have been studied, which are entertainment, irritability and informativeness. Moreover, the questionnaires had...
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/107877/1/107877.pdf https://ir.uitm.edu.my/id/eprint/107877/ |
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