Modelling Socio - Digital Customer Relationship Management in the Hospitality Sector During the Pandemic Time
The chapter builds on previous research and offers an updated theoretical model to determine the relationships among social media technologies, customer experience flow, customer relationship management, brand loyalty, word of mouth, firm performance, and customer engagement across a set of moderato...
Saved in:
Main Authors: | Mahmoud, Ali B., Berman, Alenxander, Tehseen, Shehnaz *, Hack-Polay, Dieu |
---|---|
Format: | Book Section |
Language: | English |
Published: |
IGI Global
2022
|
Subjects: | |
Online Access: | http://eprints.sunway.edu.my/1983/1/Modelling-Socio-Digital-Customer-Relationship-Management-in-the-Hospitality-Sector-During-the-Pandemic-Time.pdf http://eprints.sunway.edu.my/1983/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Social Media Influencers, the New Advertising Agency?: Examining the Impact of Social Media Influencer Marketing on the Cosmetics Industry.
by: Stevenson, Summer, et al.
Published: (2022) -
Small and medium-sized enterprises in the digital business sector
by: Tehseen, Shehnaz *, et al.
Published: (2021) -
Narrative
by: Mahmoud, A. B., et al.
Published: (2021) -
The impacts of the COVID-19 outbreak on the education sector
by: Haider, S. A., et al.
Published: (2021) -
Customer satisfaction: Experiences in healthcare sector
by: Ahmad, Hartini, et al.
Published: (2014)