Customer satisfaction: Experiences in healthcare sector

This book is written to guide readers on every aspect of customer satisfaction based on a contextualised approach and to assist in improving the service quality.It is intended as a reference in measuring customer satisfaction in a more holistic way, not only in healthcare sector but also in banking,...

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Bibliographic Details
Main Authors: Ahmad, Hartini, Allan, Mahmoud
Format: Book
Published: UUM Press 2014
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