Personality traits and customer-oriented behavior in the health tourism hospitals in Malaysia

The purpose of this paper is to investigate the relationship between personality traits and customer-oriented behavior in the Malaysian health tourism hospitals.The respondents were consisted of nurses in the 13 health tourism hospitals in Malaysia. Data were collected by using administered on-site...

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Bibliographic Details
Main Authors: Johari, Husna, Ong, Choon Hee
Format: Article
Language:English
Published: IACSIT Press 2013
Subjects:
Online Access:http://repo.uum.edu.my/10378/1/H2.pdf
http://repo.uum.edu.my/10378/
http://dx.doi.org/10.7763/IJTEF.2013.V4.288
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