Impact of Facebook usage on firm’s performances among Malaysian Chinese retailers
Social media including Facebook has been acknowledged to play a vital role in firms achieving superior performance. Malaysia is a multicultural country in which the Malaysian Chinese are considered to be the most successful entrepreneurs. There is, however, a lack of research regarding the influen...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
People and Global Business Association (P&GBA), Seoul Korea
2019
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1213/1/Tehseen%20Impact%20of%20Facebook.pdf http://eprints.sunway.edu.my/1213/ |
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