Modelling Socio - Digital Customer Relationship Management in the Hospitality Sector During the Pandemic Time
The chapter builds on previous research and offers an updated theoretical model to determine the relationships among social media technologies, customer experience flow, customer relationship management, brand loyalty, word of mouth, firm performance, and customer engagement across a set of moderato...
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| Main Authors: | , , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
IGI Global
2022
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1983/1/Modelling-Socio-Digital-Customer-Relationship-Management-in-the-Hospitality-Sector-During-the-Pandemic-Time.pdf http://eprints.sunway.edu.my/1983/ |
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