Configuring the effect of multidimensional retail service quality and perceived value on customer loyalty towards retailers in Malaysia: Mediated by customer satisfaction and trust
This study attempted to identify and provide an understanding regarding the factors that are integral for building customer loyalty towards retailers in Malaysia. SPSS and SEM were used to analyse the collected data through EFA and CFA. First and second order measurement models and structural...
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主要な著者: | Haque, A. K. M. Ahasanul, Chowdhury, Naila Anwar, Maulan, Suharni, Islam, Md Asadul, Sarker, Md Atiqur Rahman |
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フォーマット: | 論文 |
言語: | English English English |
出版事項: |
Inderscience Publishers
2021
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主題: | |
オンライン・アクセス: | http://irep.iium.edu.my/94771/1/Accepted%201.pdf http://irep.iium.edu.my/94771/2/Configuring%20the%20Effect%20of%20Multidimensional%20Retail%20Service%20Quality%20and%20Perceived%20Value%20on%20Customer%20Loyalty%20towards%20Retailers%20in%20Malaysia.pdf http://irep.iium.edu.my/94771/13/Configuring%20effect%202021_IJSOM-86024_TAFPV%20%281%29.pdf http://irep.iium.edu.my/94771/ |
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